A mark built for low light, loud rooms, and vinyl sleeves — not slide decks.
01 — Palette
Warm dark. One metal. No noise.
Six values, no gradients, no tints invented on the fly. Every color on this page is one of these six.
Ink
#08080A
Charcoal
#1C1A18
Ivory
#EBE4D6
Gold
#C49E3A
Gold Dim
#8C7458
Smoke
#948C7E
02 — Typography
Condensed serif carries the name. Sans carries everything else.
Three roles, no more. The display face never appears in a paragraph; the body face never appears in the logo.
Display
Aa Ss 7
Body
Used for running copy, captions, and anything a listener actually reads — set for comfort, not drama.
Utility
#C49E3A · EST.7 · 04:12
03 — Logo
Four contexts. Same mark, never redrawn.
Pick the lockup that matches the background — don't recolor the primary version by eye.
Primary — dark
Reversed — light
Mono — single color print
Mono white — for merch / photos
04 — Clear Space & Minimum Size
Give it room. Don't shrink it past legible.
Primary lockup — 120px wide minimum on screen
Mark alone — 24px minimum (favicon-safe)
Print — 25mm wide minimum
05 — Mark
The .7 stands alone when the name can't fit.
Same file, three scales — down to a browser tab.
160px
72px — app icon
sonnet.7
16px — favicon
06 — Don't
Four ways to break it.
Stretch or squish the lockup
Recolor outside the palette
Add shadows or bevels
Drop it on a busy background